Author Archives: lizthach

Trends in the US Wine Industry for 2015 – Surging Forward with Renewed Optimism

Even though wine consumption in the US has increased every year since 2000, some of those years were a bit bumpy due to the recession and a tendency for consumers to purchase value-priced wines. Now in 2015, the trend of … Continue reading

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Profile of the US Wine Consumer

(Originally published in Wine Business Monthly as “Snapshot of the American Wine Consumer” in 2014 by Liz Thach, Janeen Olsen & Tom Atkin) Who is the American wine consumer today? What types of wine do they prefer and where do they … Continue reading

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Trends in the US Wine Industry for 2014 – Sunny Cellars with Some Cobwebs

The numbers for 2013 are in, and most experts are more optimistic about the 2014 wine market in the US. Though there are still some areas recovering less quickly from the recession (parts of the Midwest and some on-premise wine … Continue reading

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12 Best Practices in Global Wine Tourism

(NOTE: This article was originally published in Fine Wine & Liquor Magazine, Dec. 2012 and Jan. 2013 in both English and Chinese) Wine tourism has been increasing steadily around the world for the past decade.  Tourists who are interested in … Continue reading

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Trends in the US Wine Industry in 2013 – Cautiously Optimistic

Each year in January we are blessed with multiple reports on the state of the wine industry from such esteemed research bodies as Shanken’s Impact Databank, the Wine Marketing Council, Nielson, Silicon Valley Bank, and Unified.  This year the news … Continue reading

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Statistics on the US Wine Industry – 2011

As the 4th largest wine producing country in the world, the US wine industry has steadily increased in size and revenue over the past decade.  In 2010 the US became the leading wine consuming nation at 330 million cases (Wine … Continue reading

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Ancient Wine Legends – A Brief History Note*

Modern technology and carbon-dating have helped us prove that wine from cultivated grapes was being made in what is now modern-day Georgia, in the Caucasus Mountains around 6,000 B.C. There are also reports of wine remains in Armenia, Turkey, Iraq, … Continue reading

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