Presentations

2014

Thach, L. (2014). Wine Online: Exploring eCommerce Practices in the US Wine Market.  SIBR Conference in Interdisciplinary Business & Economics Research. Hong Kong, China, Sept. 27-28,2014.

Thach, L., Findelstein, J. Augustine, L. B., & Dericco, N. B. (2014). Next Generation Wine.  2014 Wine Industry Financial Symposium, Napa, CA, Sept. 23, 2014.

Thach, L. & Lease, T. (2014.) Exploring the Impact of Social Media Practices on Wine Sales in U.S. Wineries.  Referred research paper presented at AWBR 8th International Conference, Geisenheim, Germany, June 2014.

Olsen, J., Atkin, T., Thach, L. & Cuellar, S. (2014). Exploring Attributes of Variety Seeking Wine Consumers in the US.  Referred research paper presented at AWBR 8th International Conference, Geisenheim, Germany, June 2014.

Kolb, D. & Thach, L. (2014). German Winery Adoption of Web 2.0 Components. Referred research paper presented at AWBR 8th International Conference, Geisenheim, Germany, June 2014.

Thach, L. (2014). Explorando el Mundo del Vino (Exploring the World of Wine). Presentation as Fulbright Specialist on Wine Business.  National University of Cuyo, Mendoza Argentina, March 13, 2014.

Thach, L. (2014). Best Practices in Global Wine Tourism.  Presentation as Fulbright Specialist on Wine Business.  Enoteco, Mendoza Argentina, March 14, 2014 and Domingo Hermanos Winery, Cafayate, Salta, Argentina on March 19, 2014.

Thach, L. (2014). Wine Marketing & Sales in the USA. Presentation as Fulbright Specialist on Wine Business.  Enoteco, Mendoza Argentina, March 12, 2014 and El Esteco Winery, Cafayate, Salta, Argentina on March 20, 2014.

Thach, L. (2014).  Research Results on Wine List Development & Pricing.  Invited panel presenter at Napa Valley Vintner’s Sommelier Behind the Scenes.  Silverado Vineyards, Feb. 20, 2014.

Thach, L. (2014).  Exploring the Petaluma Gap.  Invited presenter for Petaluma Gap Winegrower’s Alliance discussion on AVA application.  Keller Estate, Feb. 13, 2014.

Thach, L. (2014). “How to Launch Your Wine Career Seminar & Tasting.” Invited Presentation. Virginia Phillips Wine Shop & Academy, West Palm Beach, FL, Jan. 18, 2014.

2013

Thach, L., Lockshin, L. & Wilson, D. (2013).  “Promoting Wine Tourism in Ningxia, China”.  Invited Presentation.  Wine Tourism Seminar. Yinchuan, China, December 2013.

Thach, L. (2013).  “The US Wine Market – 2013.”  Invited Presentation via online video.  IX International Wine Forum.  Mendoza, Argentina, September 2013.

Thach, L. (2013).  “Pinot Passion: Exploring Three Terroirs of California Pinot Noir.  Invited Presentation.  WineStock, San Francisco, July 21, 2013.

Thach, L. (2013).  “The AVA’s of Sonoma County and Tasting of 5 Wines.”  Invited presentation.  Sonoma in Europe Oceania Cruise Lines, Oporto, Portugal, June 14, 2103.

Thach, L. (2013).” Smart Marketing for Vineyards:  The Case for Positive Community Relations.”  Invited presentation.  Sonoma County Winegrape Commission Smart Marketing Seminar.  Santa Rosa, CA, April 11, 2013.

Thach, L. & Olsen, J. (2013).  “Supply Side Marketing:  How Suppliers Find and Keep New Customers – An Example from the US Wine Industry.”  National Business & Economics Conference.  Jaco, Costa Rica, March 7, 2013.

2012

Thach, L. (2012).  “Best Practices in Global Wine Tourism.  Invited presentation at First Helanshan Mountains’ East Piedmont Wine Festival & the Fourth China (Ningxia) Horticultural Exposition, August 20 – September 1, 2012, Yinchuan City, Ningxia , CHINA

Thach, L. & Olsen, J (2012).  Green Wine:  An Exploratory Study of Consumer Environmental Protection Interests and Organic Wine Purchases.  Refereed Paper presented at National Business & Economics Society Conference, Maui, Hawaii, March 8, 2012. 

Thach, L. (2012).  “Overview of US Wine Industry & SSU Wine Business Institute.” Conference on Envisioning the Global Wine Business Professional of the Future April 26-28, 2012, Santa Rosa, California.  Invited Presentation.

Thach, L. (2012).  “Future Outlook:  Eight Emerging Trends in the Wine Industry & Their Impact on HR.”  Joint Meeting of Women for Wine Sense HR Roundtables Wed., March 28, 2012, Silver Oak, Napa CA.  Invited Presentation.

Vesseth, M., Thach, L., & Dorfman, S. (2012).  “Leveraging the Supply Side of the Global Wine Market.”  Unified Wine & Grape Symposium, Sacramento, CA, Jan. 2012.  Invited Speaker.

Thach, L. (2012).  Bordeaux Trip Report.  Invited presentation to Commanderie de Bordeaux Governor’s Board.  La Jolla, California, Jan. 21, 2012.

2011

Thach, L. & Rosenberg, J. (2011) “Current & Future Trends in Social Media for Wine Tourism.”  2011 Wine Tourism Conference, Napa, California, Nov. 16-17. 2011.  Invited presentation.

Thach, L. (2011).  “US Wine Terroir and Tourism.”  Invited Paper at UniCeSV Wine & Territory Conference, University of Florence, Florence, Italy, September 17, 2011.

Thach, L. (2011).  “Wine for Breakfast.  Exploring Wine Occasions for Generation Y.” 6th AWBR International Conference, Bordeaux Management School, Bordeaux, France, June 9, 2011.

Rosenberg, J., Navarro, D. & Thach, L. (2011).  “Success Tactics for Advertising Your Wine
Online – Lessons from Google.”  Introductory comments for Women for Winesense Seminar, Sonoma, CA, May 12, 2011.

2010

Olsen, J. & Thach, L. (2010).  “Green vs. Green: The Impact of Consumer Values on the Purchase of Organic Wine.”  Invited presentation for Green Wine Summit, Santa Rosa, CA, November 2010.

Thach, L., Cuellar, S., Simpson, D. & Colgan, T. (2010).  Wine Pricing Strategies in Good Times and Bad.  Wine Industry Financial Symposium, Napa, CA.  Panel moderator and speaker.  Sept. 20, 2010.

Thach, L. (2010).  Success Strategies for a Saturated Wine Market.  6th International Wine Forum, Mendoza, Argentina.  Invited Speaker, Sept. 2, 2010.

Thach, L. (2010).  Wine Marketing Strategies, Brands, and Communication.  Wines of Argentina Board Meeting, Mendoza, Argentina, Invited Speaker, Sept. 2, 2010.

Thach, L. (Feb. 2010).  Wine Blogs –Expressing Diverse Wine Opinions in a New Realm of Online Wine Relationship Marketing.  5th International Conference of the Academy of Wine Business Research.  Auckland, New Zealand.  Refereed Paper.

Thach, L. & Johnson, C. (June 2010). Wine in China.  Presentation for Wine Spirit Quarterly Seminar, Napa, CA.  Invited presentation.

Thach, L. (May 2010). My Wine Career.Com Podcast on How to Launch Your Wine Career.  Hosted by Mark Lawrence Burwell.  Released May 20, 2010.  Available at: http://itunes.apple.com/us/podcast/mywinecareer-com-podcast/id372764006.

Thach, L.  (Feb. 2010).  Wine Buyer Trends for the Future.  Panel Moderator at Women for WineSense Seminar, Sonoma, CA,  Feb. 25, 2010.

Thach, L. (Feb. 2010).  Overview of U.S. Wine Sales.  5th International Conference of the Academy of Wine Business Research.  Auckland, New Zealand.  Invited Presentation.

2009

Thach, L. (August 2009).  Trends in the California Wine Grape Industry and the Impact of Wine Tourism.  China International Symposium on Sustainable Development of the Grape Industry in the World’s Arid and Semi-arid Areas.  Turpan, City, Xinjiang Uygir Provence, China.  Invited paper; all expenses paid.

Thach, L. & Carrol, J. (2009).  Direct Sales.  Presentation at Seminar on Best Practices for Owning & Operating a Winery, Napa, CA, February 25, 2009.

Thach, L. (2009).  Innovative Women in Wine.  Panel member for Women for WineSense Symposium, Sonoma, CA.  February 26,. 2009.

Thach, L.  (2009). Women Wine Consumers.  Presentation at Unified Wine & Grape Symposium, Sacramento, Ca, January 2009.

2008

Thach, L. & Kidwell, R. (2008).  Human Resource Management Practices in U.S. Wineries & Linkage to Company Performance.  Applied Business and Entrepreneurship Association International Conference, Kauai, Hawaii, November 2008.

Thach, L. & Kidwell, R. (July 2008).  Impact of HR practices on winery performance:  comparison of US and Australian small family wineries.  4th International Conference of the Academy of Wine Business Research.  Sienna, Italy, July 17-19, 2008.

Thach, L. (May 2008).  How Winemakers Can Support Winery Marketing Efforts.  Women for Winesense WineMaker’s Roundtable, Napa Valley, California,  May 2008.

Thach, L. (Jan. 2008).  Three Key Decisions to Positioning Your Brand for the Future.  Unified Wine & Grape Symposium, Sacramento, CA, Jan. 27, 2008.

Thach, L. & Wagner, P. (Jan. 2008).  Six Success Strategies to Sell More Grapes & Wine, Sonoma County Wine Library Association, Jan 2008.

2007

Thach, L. (Nov. 2007).  Keynote Speaker – The Growing Power of Women Wine Consumers, COPIA Women in Wine Symposium, Napa, CA, Nov. 10, 2007.

Thach, L. (Nov. 2007). The HR Contribution to Sustainability.  HR Management in Wine & Agriculture Conference.  Sonoma, CA, Nov. 29, 2007.

Thach, L. (2007). Wine Marketing & Sales in the U.S.  International Workshop on the China Wine Market.  Beijing, China, August 2007, Invited speaker.

Thach, L. (2007). Wine Tourism Around the World:  Implications for Wine Tourism in China.  International Workshop on the China Wine Market.  Beijing, China, August 2007, Invited speaker

Olsen, J., Nowak, L. & Thach, L. (2007). Integrating Environmentally Friendly Behavior with Hedonic Consumption: The Case of Organic Wine.  The 13th Biennial World Marketing Congress, Verona, Italy, July 2007.

Thach, L., Mason, B. & Amspacher, W. (2007). Perceptions of Cellar Door Hospitality: Lessons for Improving Customer Service and Sales. Bacchus at Brock 3rd International Interdisciplinary Wine Conference, Niagara, Canada, June 2007. Refereed Paper.

Thach, L. & Wagner, P. (2007).  Making Wine Shows and Festivals Productive.  Sonoma County Vintner’s Quarterly Meeting, Strkyer Winery, CA, April 2007. Invited speakers.

Thach,L. &  Hanni, T. (2007).  The Genius, Genies & Genetics of Wine Tasting. WineSpirit Seminar Series, Napa, Ca.  April 2007.  Invited Speaker

Thach, L. (Jan. 2007).  Trends in Wine Tourism.  Unified Wine Symposium, Sacramento, CA, Jan. 2007.  Invited Panel Speaker.

2006

Thach, L. (Dec. 2006). Perspectives of Top Executives on Wine HR.  HR Wine Conference, North Coast Human Resource Association, Santa Rosa, CA, Dec. 2006.  Invited Panel Moderator.

Olsen, J. & Thach, L. (Aug. 2006).  Increasing Winery Direct Sales – Wine Clubs.  Family WineMaker’s Conference,  San Francisco, CA.  Invited Speakers.

Olsen, J., Thach, L. & Nowak, L(July 2006) Consumer Socialization of U.S. Wine Consumers.  3rd International Wine Business & Marketing Research Conference, Ecole Nationale Supérieure Agronomique, Montpellier, France.  Refereed paper.

Thach, L. (2006).  Opportunities & Issues for Increasing Spanish Wine Sales in the U.S. 5th World Wine Forum, Rioja, Spain.  Invited speaker.

2005

Thach, L. & Light, N. (Nov, 2005). Sustainable HR Practices in the Wine Industry:  How Did we Score?  Managing HR in the Wine Industry, California Human Resource Management Institute, Rohnert Park, CA  Nov. 2005.  Invited Speaker.

Thach, L. & Olsen, J. (July 2005).  Marketing to Echo Boomers.  The 2nd International Wine Marketing Symposium, Rohnert Park, CA.  Refereed paper.

Olsen, J. & Thach, L. (July 2005).  The Role of Tasting Rooms in Creating an Emotional Attachment to Wine Brands.  The 2nd International Wine Marketing Symposium, Rohnert Park, CA.  Refereed paper.

Thach, L., Olsen, J., Merrill, P. & Stallcup, J. (Jan. 2005). Staying Close to Your Customers: Simple & Inexpensive Ways to Get Consumer Feedback. Unified Wine & Grape Symposium, Sacramento, CA. Invited Speaker.

2004

Thach, L. (Sept. 2004). Ten Do’s and Don’ts in Millennium Wine Marketing. Wine Industry Financial Symposium, Napa, CA. Invited Speaker.

Marke, M. & Thach, L. (Sept. 2004). Wine Export Practices. North Coast Wine Export Alliance, Kenwood, CA. Invited Speaker.

Olsen, J. & Thach, L. (August 2004). Wine Regions of California. Delicato Wine Distributor Seminar, Monterrey, CA. Paid speaking engagement.

Thach, L. (July 2004). Perception is All There Is. WineVision Annual Conference: The Great Awakening. Santa Rosa, CA. Invited Speaker.

Thach, L. (July 2004). Wine for the Millennium Generation. Sommelier Summit, Constellation Brands, Sonoma, CA. Invited Speaker.

Thach, L., (March 2004). Human Resource Metrics. NCHRA Solano Chapter. March, 4, Fairfield, CA. Invited Speaker.

Thach, L. (Feb. 2004). Knowledge Management. County of Sonoma Executive Leadership Seminar. Santa Rosa, CA. Paid speaking engagement.

Thach, L. (Jan. 2004). Winning Strategies for Safety, Health and Worker’s Comp. Unified Wine & Grape Symposium, Sacramento, CA. Invited Speaker.

2003

Thach, L. (Dec. 2003). HR Metrics Made Easy. NCHRA Conference Workshop. San Francisco, CA. Invited Speaker.

Thach, L. (Nov. 2003) HR Metrics in the Wine Industry. NCHRA HR Wine Industry Conference, Copia, Napa, CA. Invited Speaker.

Thach, L. (Fall 2003). Update on Direct Marketing Methods in the Wine Industry. UC-Fresno Enology & Viticulture Seminar. Fresno, CA. Invited Speaker.

Thach, L. (Oct. 31, 2003). Advocacy, Negotiation & Leadership. County of Sonoma Management Academy 6. Kenwood, CA. Paid speaking engagement.

Thach, L. & Olsen, J. (July 2003). Customer Service Training in Winery Tasting Rooms: Perceptions of Effectiveness by Tasting Room Personnel. International Colloquium in Wine Marketing, Adelaide, Australia, July 2003. Referred paper.

Metz, D. Matz, T. & Thach, L. (July 2003). Global Exporting Taskforce Update, 4th Annual WIneVision Meeting, July 18, 2003, Napa, CA. Invited Speaker.

Thach, L. (June 2003). How to Measure and Value HR Initiatives. NCHRA Napa Valley Chapter Meeting, June 19, 2003, Napa, CA. Invited Speaker.

Powell, B., Thach, L. & Flax, R. (June 2003). Adult Learner, So? Reconnecting Learning to Intervention Design. ASTD Golden Gate Chapter Meeting, June 18, 2003, San Rafael, CA. Invited Speaker.

Thach, L. (March 2003). Bakery Budgeting. Expanding Your Horizons Conference, Santa Rosa, CA, March 29, 2003. Invited Speaker.

Thach, L. (Feb. 2003). WineVision: Working to Facilitate Global Wine Exports. Winery Export Alliance Group, Santa Rosa, Ca, Feb. 20, 2003. Invited Speaker.

Thach, L., Durfee, R., Bynum, L., Lighthall, D., and Ross, M. (Jan. 2003). Human Resources Management to Improve Safety, Productivity and Your Bottom Line. Unified Wine & Grape Symposium, Sacramento, CA. Invited speaker.

2002
Thach, L. (Dec. 2002). Highlights of HR Best Practices Survey. 2002 Wine Industry CPA Conference, Napa, CA. Invited speaker.

WineVision 3rd Annual Conference.. Social Sustainability in the Wine Industry. Napa, CA, July 2002. Invited speaker.

Hawaii International Conference on Business. Improving Leadership Effectiveness Via Executive Coaching & Multi-rater Feedback, Honolulu, Hawaii, June 2002. Referred paper.

Wine Business RoundTable. Differences Between Marginal & Core Wine Consumers, San Rafael, CA, March 2002, Thach& Olsen. Invited speakers.

SSU Wine Business Program Professional Development Series. Managing for Productivity & Profit: HR Best Practices in the Wine Industry, Rohnert Park, CA April, 2002, Thach & Archibald. Invited speaker.

Personnel Association of Sonoma County (PASCO). Training & Development: Tips & Techniques for High Impact Results. Presentation at, Rohnert Park, CA, January 2002.

2001

Society of Wine Educator’s Conference. Wine for Breakfast: Expanding the Diversity of Occasions for Marketing Wine, August 2001, Eugene, Oregon, Olsen & Thach.

Best in the West 2001 Bay Area Organization Development Network Conference, Towards the Next Generation Change Model, May 2001, San Jose, CA, Evans & Thach.

2000

Organization Development Network Annual International Conference, Atlanta, GA – presented on Emerging Change Models: Trends in Complexity, October 2000, Thach & Evans..

1999
International Productivity and Quality Conference. Developing Next Generation Leaders Conference, Phoenix, AZ – presented on Executive Development.

1998
International Society of Performance Improvement Conference, Chicago, IL, March 1998 – presented on Virtual Work Teams.

1996
Penn State Distance Learning Forum 1996 – guest speaker via audioconference on Distance Learning

OD Network’s National Conference, Orlando, FL, Oct. 96 – presented on Virtual Work Teams: Tips & Techniques.

1995
Texas Assoc. Educational Technology Conference, South Padre Island, TX, Spring 1995 – presented on Distance Learning Formats.

International Distance Education Conference, Moscow, Russia, Summer 1995 – presented on International Distance Learning.

ASTD’s National Technical Conference, Philadelphia, PA, 95 – presenter on Distance Learning Methods & Measurements.

1994
International Distance Education Conference, Penn State, 1994 – presented on Distance Learning Competencies.

Distance Education Research Conference, San Antonio, TX, 1994 – presented on Distance Learning Teaching Methods.

American Educational Research Association Conference, New Orleans, LA, 1994 – presented on Distance Learning Research, Models & Competencies.

1993
Human Resource Development Research Conference, College Station, TX, 1993 – presented on Workforce Literacy and Distance Learning.

Commission on Adult Basic Education National Conference, New Orleans, LA, 1993 – presented on Workforce Literacy Programs.

American Association of Adult & Continuing Education, Dallas, TX, 1993 – presented on Workforce Literacy Models.

1990
American Society of Training & Development Regional Conference, Houston, TX, 1990 – presented on Instructional Design Strategies.