How to Launch Your Wine Career: Hating life in a cubical where the only greenery is that of the mold growing on the rungs of the corporate ladder? In 2007, 1,100 new wineries opened for business in America. The wine industry is one of the fastest growing in the world with job prospects being created every day and in a variety of skill application—from agricultural work to marketing and business. The first of its kind, this book, written by successful and respected industry professionals, gives practical, real world advice on how to begin, develop and succeed in a career in: • Wine Making; • Wine Production; • Vineyard Management; • Wine Marketing, Sales& PR; • Wine Retail; • Wine Writing; • Wine Education; • Wine Management & Accounting. Including interviews with some of wine’s most prominent figures, like winemaker Heidi Barrett, and wine writer James Laube of the Wine Spectator, about how they “made it,” the book builds a career from the ground up, explaining job descriptions, educational and skill requirements, the “career ladder,” how to get started, and job hunting strategies. Each chapter ends with a helpful resource guide of available conferences, books, and websites. Available from www.wineappreciationguild.com, www.amazon.com, and www.bn.com.
Wine: A Global Business 2nd Edition with Forward by James Halliday provides an essential overview of the relevant components to consider when establishing a wine business. Beginning with a global perspective on the state of the wine industry, the book then provides step-by-step basics on establishing a wine business strategy; business considerations for establishing a vineyard and producing wine, and then explores all of the marketing and sales channels for wine. In addition, chapters on wine finance, accounting, supply chain management, human resources, wine tourism, and environmental and legal issues are included.
“This book offers an extensive overview of the global wine business. A must-have for anyone who is interested in developing successful strategies to compete in the global wine marketplace. Enjoy reading this book while sipping a glass of your favorite wine.” Gina Gallo, Winemaker, Gallo of Sonoma
Wine Marketing And Sales: Success Strategies for a Saturated Market: This book provides an in depth, hands-on approach to every element of wine marketing and sales. From the initial theoretical concepts to detailed tactical steps for every winery marketing and sales application, this book is filled with useful tips and devices for success. Designed to be both a textbook for wine marketing students, as well as a guide for winery owners and marketers, this book is also ideal for wine enthusiasts and any one who has ever dreamed of owning a winery. And for wine marketers everywhere, who wonder why they ever went into the swamp, this is a book that should give you plenty of ideas about those pesky alligators – and how to win them over in the future. Available at: www.amazon.com; www.bn.com and www.wineappreciationguild.com.
Dr. Liz Thach is also publishing fiction books with her good friend, Kate Kelly, under the pen name of Kathleen Tosh. Their most current book, just released on August 1, 2010, is called Chardonnay Chalice. It is part of their wine travel mystery series and features Lia Jordan who is a wine writer for the trendy San Francisco based magazine Bon Gourmet Travels. She enjoys attending wine judging events around the world and describing the wines for her readers. But when she attends the Global Apex Wine Show, highlighting matches between Chardonnay wines and Pacific Rim cuisine, she finds herself entangled in an ancient plot over a lost golden goblet and a sacred Hawaiian heaiu. Racing to help a tiny Hawaiian orphan boy and his jailed brother, Lia strives to outwit a band of dangerous thieves on the Big Island of Hawaii. Will she be able to unravel the ancient message left by the Goddess Pele and survive the attempts on her life? Available on www.amazon.com.
NON-FICTION CHILDREN’S BOOKS:
An engaging and heart-warming true story about three little girls growing up in Idaho and raising a pet Sandhill Crane. Their biologist father rescued Tarsi when he was a very small chick, lost in the Gray’s Lake marsh. Tarsi came home to live with the family until he was strong enough to be re-introduced into the wild. With his foster family, Tarsi shared many fun and crazy adventures, including playing tag and going fishing with the girls, locking grandma in the outhouse, and even rescuing five-year old Michelle when she fell into a pond. As you learn about wild cranes and their marshy world, you will also fall in love with Tarsi, the Sandhill Crane, just like these three little girls did.
“This is a great book for kids to learn about Sandhill Cranes. Not only is it entertaining, funny, and a true story…but it teaches readers about the natural environment of the cranes in Grays Lake, Idaho and what amazing and beautiful birds they are.” - Scott R. Derrickson, Ph.D., Deputy Director, Smithsonian Conservation Biology Institute, National Zoological Park
Available on www.amazon.com.